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@ShahidNShah
Digital Solutions for Obesity: Revolutionising Care and Management
Novel anti-obesity medicines (AOMs) are revolutionising the market and bringing obesity as a therapy area to the fore. However, they are not the only thing transforming the management of obesity. Alongside them, a vast number of digital solutions are supporting weight management in more sophisticated ways. For example, over-the-counter continuous glucose monitors (CGMs) are booming in popularity with curious consumers who want to monitor their blood sugar responses, wearables and smartphones are providing fine-grained remote monitoring (even giving digital nudges to support with sustained behavioural changes) and consumer apps for obesity and weight management are gaining significant use, with around 1.5 million installs on average1. This article will explore how digital solutions are revolutionising the management of obesity for patients and healthcare systems, and what this means for the pharmaceutical companies behind new transformative pharmacological anti-obesity agents.
Medigy Insights
The term ‘digital solutions’ is broad and can be categorised in many ways, for example: what the digital solution is (e.g. software such as mobile apps, or measurement tools that analyse signals from biosensors); who it is for (e.g. patient, provider); or intended purpose (e.g. general wellness, disease diagnosis, disease management, monitoring or treatment)1. Figure 1 shows some key examples of the types of digital solutions currently being used for weight management, including the top-rated apps for weight disorders according to IQVIA’s AppScript Digital Medicine Database, and insights from in-depth interviews that IQVIA has conducted with people living with obesity in the US, UK and Spain on how digital solutions are currently being used (IQVIA’s Obesity Patient Voice Book of Insights).
Continue reading at iqvia.com
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