To Engage and Activate Patients, CRM Alone Isn’t Enough

We talk about patient engagement a lot in healthcare today. But the reality is, we often don’t just want a patient to engage with a piece of content or information; we want them to take action. The traditional CRM and marketing automation are great tools for the former keeping patients and their healthcare providers connected. But it does little to move beyond a digital connection.

Today’s patients (or, consumers) expect more from all of their relationships, especially their healthcare providers. And, health systems have a need to drive loyalty, revenue, and improved health outcomes. To achieve that, systems need to take their CRM strategy to the next level: CRM Intelligence. Combining data and AI can take patient engagement to the next level: patient activation.

When the right patients receive the right communication at the right time, they do something that moves them further along their healthcare journey; whether that’s scheduling a screening or an annual wellness visit (AWV), the patient becomes actively engaged.