Digital Health Adoption Trends by Each Generation: From Gen Z to Boomers

Digital health is rapidly moving into the mainstream, from Super Bowl commercials to new features in popular consumer products. A recent survey reveals that 58% of Americans used virtual care in the past year, although this represents a slight decrease (5 percentage points) compared to 2023. Wearable devices and connected devices are also increasingly common, with 53% of consumers owning at least one, and 54% using them to track health metrics digitally.  However, the way people engage with digital health varies significantly across age groups. Rock Health utilized from its 2024 Consumer Adoption of Digital Health Survey to gather insights into how different generations, from Gen Z to the Silent Generation, are using digital health tools and services. Gen Z grew up during a period of significant change in healthcare and tends to be wary of traditional healthcare providers. Nearly 10% express distrust in health information from providers, a rate significantly higher than older generations.