The Digital Cure for Attrition: Technology-Driven Strategies for Strengthening Patient Relationships

In today’s healthcare landscape, delivering exceptional clinical care is only part of the equation. Patients now expect care that’s not just effective, but also accessible, responsive, and personalized. As expectations shift toward the kind of convenience and connectivity seen in retail, travel, and banking, health systems are under pressure to reimagine how they build and maintain relationships.The answer lies in smarter, more deliberate use of technology. Patient relationship management (PRM) platforms are no longer optional – they’re essential for reducing attrition, supporting care continuity, and delivering the kind of experience today’s patients demand.A major contributor to patient churn is poor communication. Missed messages, hard-to-reach providers, and generic outreach can all leave patients feeling disconnected. And disconnected patients don’t come back.

Medigy Insights

The right technology can empower providers with the tools to transform patient communication, reduce attrition, and improve outcomes, while also supporting operational and financial performance. Estimates show that it’s six to seven times more expensive to acquire a new patient than it is to keep a current patient coming back. It’s also projected that increasing patient retention rates by just 5% can increase profits anywhere from 25 to 95%.

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