Next Gen Digital Engagement Will Be Purpose-Built for the Mobile Era
Digital engagement is about a shift from manual, brick and mortar, labor-intensive engagement to the power of network effects, where thousands of views, clicks, purchases, etc. can be carried out at the same time, anytime. This is enabled by gains in user experience scale and process automation. The experience is personal and gets more personal as your journey unfolds.
The digital revolution refers to a shift from legacy complexity and static digital experiences to platforms purpose-built for mobile (texting and email) and new levels of dynamic, personal engagement at unprecedented levels of scale.
This is where digital engagement is headed, versus increased investments in (technical debt-ridden) outdated architectures. These new platforms should be easily integrated with the existing digital stack via APIs, allowing teams to create personalized, scalable campaigns in a fraction of the time and effort required and with little need for external vendor support.
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