Motivating Providers to Embrace Value-Based Care: 4 Keys for Healthcare Organizations

Motivating Providers to Embrace Value-Based Care: 4 Keys for Healthcare Organizations

There are significant reasons to be optimistic about the impact that value-based care can have on equity, cost savings, and overall health outcomes. But the transition towards a value-based model of healthcare is challenging and labor-intensive. Not only does it involve changing workflows, procedures, and payment models–it often entails a ‘hybrid’ period where organizations start offering a value-based model while continuing to operate within the conventional fee-for-service model. The need to support both models can result in even more bureaucratic and logistical work.Another challenge organizations encounter on their value-based journey is the burden of HCC coding. Because value-based care aims to compensate providers based on their impact on patient's health rather than the quantity of medical services provided, it relies heavily on risk adjustment.

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Given the importance and scope of the shift towards value-based care, it’s no surprise that it is both a complex and labor-intensive process. Not only does the transition itself present serious challenges, but it often entails adopting a hybrid model, with many healthcare organizations working simultaneously in both fee-for-service and value-based programs. This can result in significant hurdles, both in terms of logistics and in terms of the mindset of healthcare providers.To make this transition as smooth and successful as possible, healthcare organizations need to ensure that clinicians are both motivated and able to adapt to the realities of value-based care.


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