Patients’ Views On Healthcare Data—And What It Means For Strategies

At a time when 37% of hospitals are losing money, the pressure is on to find innovative ways to drive profitability. For many hospitals pursuing growth and innovation, patient engagement—which is linked to benefits like improved financial performance and better health outcomes—is emerging as a new path forward. Digital-first patient engagement strategies are gaining traction as hospitals explore tools and technologies for enhancing the patient experience, such as using patient portals and apps to improve patients’ access to their data. But before hospitals rush to embrace new patient engagement technologies, they need to address one key priority first: protecting the data these tools rely on.

Medigy Insights

As more patients access their data online, prioritizing data accuracy and security is becoming even more essential. My company recently surveyed over 1,000 healthcare consumers to understand their perceptions about their healthcare data. The results showed that the majority of patients have concerns about the accuracy and security of their data.Our survey found that nearly all healthcare consumers (94%) feel healthcare data is important and that eight in 10 consumers (82%) are concerned about the potential for errors in their healthcare data—meaning that there is value in giving patients access to their medical records, but it must be done responsibly and accurately.

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Posted Jul 7, 2025