Medigy

2023 Media Kit

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About Medigy

Medigy is a crowd sourced and peer network based “Opportunity Intelligence” and “Buyer Intent Intelligence” platform. Buyers get access to rich content about the digital health products they're looking for. Influencers have a new place to build and engage with a community around their areas of expertise.

Vendors and innovators have a reliable place where their product can be evaluated in a consistent and purposeful way. And this is an excellent avenue to engage with customers for feedback and requests.

How We Help Vendors and Innovators

Vendors and Innovators need a way to describe their product that expresses their impact to potential customers

Vendors and Innovators need to find and assess integration partners that can help increase their value to potential customers

Vendors and Innovators need structured customer feedback to make meaningful changes to their software and processes

Vendors and Innovators need a way to assess their reputation, and where possible, publish their reputation

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Newsletter Overview

Chronic Care Innovation Weekly Digest

A weekly digest of recent articles and offerings on chronic care innovation targeting healthcare professionals and executives who are involved in chronic care management.

Frequency: Weekly

Healthcare Innovation Weekly Digest

A weekly digest of articles and offerings for healthcare professionals who are involved in innovation lifecycle through, to those involved in making informed purchase decisions for their health institutions.

Frequency: Weekly

Hospital-at-Home Weekly Digest

A weekly digest of recent articles and offerings on home healthcare targeting healthcare professionals and executives who are involved in hospital-at-home.

Frequency: Weekly

Healthcare Products Weekly Digest

A weekly digest of the best digital health tools - for healthcare professionals to keep track of different types of digital health offerings - solutions, services, products, APIs, infrastructure.

Frequency: Weekly

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Newsletter Audience

9,000+Readers

  • 1 Chief Information Officer
  • 2 Chief Procurement Officer
  • 3 Chief Innovation Officer
  • 4 VP of Engineering
  • 5 Chief Technology Officer
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Medigy Newsletter Statistics

Open Rate

19.81%
Chronic Care Innovation Weekly Digest
8.86%
Healthcare Innovation Weekly Digest
10.28%
Hospital-at-Home Weekly Digest
11.01%
Healthcare Products Weekly Digest

Click Rate

2.50%
Chronic Care Innovation Weekly Digest
5.60%
Healthcare Innovation Weekly Digest
2.75%
Hospital-at-Home Weekly Digest
3.63%
Healthcare Products Weekly Digest
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Why Advertise With Us

Decision makers in healthcare technology are Medigy's most loyal readers. Our readers comprises of Chief Information Officers, Chief Technology Officers, VP of Engineering, Chief Innovation Officers and Chief Procurement Officers from US healthcare departments.

Medigy newsletter creates a trusted alignment opportunity for your brand to connect with buyers and inspire better purchase decisions. Reach your buyers through our newsletters with advertising and sponsorships opportunities

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Advertising Opportunities

Offering Highlight

  • Content location: in the content of the newsletter
  • Content type: offering name, brief about offering and a brief testimonial of what users are saying about your offering
  • Direct link to your product page
  • Only a limited number of spots available per issue

Sponsorship Banner

  • Banner location: top of the newsletter
  • Banner size: 597px X 80px
  • File types: static images (.jpg, .png, .jpeg files)
  • Direct link to your website or the offering page
  • Only 1 spot available per newsletter issue
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Advertising Opportunities

Dedicated Send

  • Standalone send with 100% ownership of email content and imagery
  • Custom HTML = maximum flexibility

Medigy Social

  • Extend your campaign and reach Medigy's highly engaged B2B audience
  • Enjoy tremendous engagement by using a combination of LinkedIn post and Tweets
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Our Offerings & Pricing

$300
Offering Highlight
$500
Sponsorship Banner
$1000
Dedicated
Send
$200
Medigy
Social
  • Guaranteed buyer views
  • Claimed claimant profile
  • A dashboard for buyer views analytics
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Web Sponsorship Packages

$500
Sponsored Content
$800
Thought Leadership Spotlight
$150
Native
Advertising
$200
Banner
Ads

Sponsored Content: Prominently feature your brand within the article, showcasing your solutions and how they align with the topic.


Thought Leadership Spotlight: Contribute an exclusive interview or expert opinion related to the article's theme, positioning your brand as a trusted authority.


Native Advertising: Seamlessly integrate your brand's message within the article through native ads that resonate with our readers.


Banner Ads: Display banner ads on our website to increase brand visibility and drive traffic to your website or landing page.


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Our Content Calendar

Content Calendar 2023

Date Topic Thought Leadership
Month of June 2023 The Discovery Phase of the Innovation Lifecycle: Identifying Opportunities for Improvement
  1. Strategies for Effective Needs Assessment in Healthcare Innovation
  2. Key Considerations for Conducting Market Research in the Healthcare Industry
  3. Case Studies: Successful Identification of Opportunities for Improvement in Healthcare
  4. Leveraging Data Analytics in the Discovery Phase: Uncovering Insights for Innovation
Month of June 2023 Healthcare Procurement Post-Pandemic: It’s Not Just About Managing Costs Beyond the Budget: Factors to Consider in Healthcare Procurement Post-Pandemic
Prioritizing Value-Based Procurement: Balancing Cost and Quality in Healthcare Purchasing Decisions
Supplier Relationships in the Post-Pandemic Era: Collaborating for Resilience and Innovation
Month of July 2023 Breaking Down the Barriers to Healthcare Innovation: A Practical Guide Overcoming Resistance to Change: Strategies for Breaking Down Barriers to Innovation in Healthcare
Fostering a Culture of Innovation: Building an Environment That Encourages and Supports New Ideas
Collaborating for Success: Breaking Silos and Promoting Cross-Departmental Innovation in Healthcare Organizations
Month of July 2023 Care Beyond Hospital Walls: Evolution and Digitalization The Rise of Remote Patient Monitoring: Transforming Healthcare Delivery Beyond the Hospital
Leveraging Telehealth and Virtual Care: Enhancing Access and Quality of Care in the Digital Era
From Reactive to Proactive: The Role of Predictive Analytics in Extending Care Beyond the Hospital Setting
Month of August 2023 Developing A Marketing Strategy to Increase Patient Demand for Hospital at Home Services Educating Patients and Building Trust: Marketing Approaches to Promote Hospital at Home Services
Reaching the Right Audience: Targeted Marketing Strategies to Raise Awareness of Home-Based Healthcare Options
Success Stories: Case Studies on Effective Marketing Campaigns for Hospital at Home Services
Month of August 2023 Community Partnerships as a Key to Successful Healthcare Innovation Adoption in 2023 Collaborating for Impact: Building Effective Partnerships for Healthcare Innovation Adoption
Engaging Local Stakeholders: Strategies for Leveraging Community Relationships to Drive Innovation
The Power of Co-creation: Involving Patients and Community Members in the Innovation Adoption Process
Month of September 2023 The Evaluation Phase of the Innovation Lifecycle: Assessing Feasibility and Potential Impact Metrics That Matter: Key Considerations for Evaluating the Feasibility and Impact of Healthcare Innovations
Balancing Risk and Reward: Evaluating the Potential Return on Investment in Innovation Projects
Learning from Failure: Embracing Iteration and Continuous Improvement in the Evaluation Phase
Month of September 2023 Strategies for Choosing a Health Information Technology Vendor and the Impact on Overall Productivity Navigating the HIT Vendor Landscape: Factors to Consider When Selecting a Technology Partner
The Role of Interoperability in Maximizing Productivity and Efficiency in Healthcare Organizations
Implementing Change Management Strategies: Ensuring Smooth Adoption of New Health Information Technology
Month of October 2023 The Procurement Phase of the Innovation Lifecycle: Selecting the Right Solution Procurement Best Practices: A Step-by-Step Guide to Successfully Selecting Innovative Healthcare Solutions
Vendor Evaluation Criteria: Key Factors to Consider When Assessing Potential Solutions
Negotiating Win-Win Partnerships: Strategies for Achieving Successful Procurement Outcomes
Month of October 2023 Strategic Considerations for Health System Leaders in the Development and Implementation of “Hospital at Home” Models Shifting Care Paradigms: Strategies for Health System Leaders Embracing Hospital at Home Models
Financial Implications and ROI Analysis: Assessing the Viability and Benefits of "Hospital at Home" Programs
Navigating Regulatory and Policy Challenges: Overcoming Barriers to Implementing Home-Based Care Models
Month of November 2023 Innovation Bubble: Is Digital Healthcare in a Bubble Too? Evaluating Digital Health Investments: Navigating the Hype and Identifying Sustainable Solutions
Unraveling the Digital Healthcare Bubble: Differentiating Gimmicks from Transformative Innovations
The Path to Sustainable Digital Health: Strategies for Building a Solid Foundation and Ensuring Long-Term Success
Month of November 2023 Navigating the Complex Landscape of Healthcare Innovation Through This Ontological Framework The Power of an Ontological Framework: Simplifying and Streamlining the Healthcare Innovation Journey
Understanding the Dimensions of Healthcare Innovation: A Comprehensive Ontological Exploration
Applying the Ontological Framework: Practical Tools and Techniques for Successful Innovation Navigation
Month of December 2023 The Future of Hospital at Home: What Can We Expect From Upcoming Programs? Pioneering the Future: Exploring Innovations and Advancements in Hospital at Home Programs
Envisioning the Patient Experience: Designing Future-Proof "Hospital at Home" Models
Overcoming Implementation Challenges: Lessons Learned and Best Practices for Scaling Up Hospital at Home Programs
Month of December 2023 The Diffusion Phase of the Innovation Lifecycle: Implementing and Scaling Up Successful Innovations From Idea to Execution: Strategies for Successful Diffusion of Innovations in Healthcare
Overcoming Adoption Barriers: Tactics for Scaling Up and Spreading Innovations Across Healthcare Systems
The Role of Change Agents: Empowering Individuals to Drive Innovation Diffusion in Healthcare
Month of January 2024 Measuring the Return on Investment of Innovation in Healthcare Beyond Dollars and Cents: Defining and Measuring the Value of Healthcare Innovation
Key Metrics for Evaluating the ROI of Innovation Initiatives: Balancing Financial and Non-Financial Outcomes
Maximizing ROI: Strategies for Optimizing the Return on Healthcare Innovation Investments
Month of January 2024 Case Studies: Examples of Successful Innovation Adoption Using a Disciplined Lifecycle Approach Real-World Success Stories: Examining Healthcare Organizations' Journeys of Innovation Adoption
A Roadmap for Success: Applying the Disciplined Lifecycle Approach to Drive Innovation Adoption
Lessons Learned: Extracting Insights and Best Practices from Case Studies of Innovation Adoption
Month of February 2024 Lessons Learned from Failed Innovation Adoption Attempts in Healthcare Learning from Setbacks: Analyzing Failed Innovation Adoption Attempts in Healthcare
Identifying Pitfalls: Common Reasons for Innovation Adoption Failure and How to Avoid Them
Resilience and Adaptation: Strategies for Bouncing Back and Turning Failed Attempts into Future Success
Month of February 2024 Creating a Culture of Innovation in Healthcare to Facilitate Adoption Cultivating Innovation: Building an Organizational Culture that Fosters and Supports Innovation
Leadership's Role in Driving Innovation: Inspiring and Empowering Teams to Embrace New Ideas
Breaking the Status Quo: Overcoming Resistance and Nurturing a Culture of Continuous Improvement
Month of March 2024 How to Stay Up-to-Date on the Latest Healthcare Innovation Research and Best Practices – Confusion to Clarity Navigating the Information Landscape: Strategies for Keeping Abreast of Cutting-Edge Healthcare Innovation Research
Curating Knowledge: Trusted Sources and Platforms for Accessing Up-to-Date Innovation Research and Best Practices
From Overwhelm to Insight: Tools and Techniques for Synthesizing and Applying Innovation Knowledge in Practice
Month of March 2024 Breaking Down Barriers: Addressing Physician Skepticism and Reimbursement Issues for Home Acute Care Models Winning Hearts and Minds: Strategies for Engaging and Overcoming Physician Skepticism in Home Acute Care
The Reimbursement Landscape: Navigating Challenges and Opportunities for Home Acute Care Models
Empowering Physicians: Providing Education and Support to Foster Adoption of Home Acute Care
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Contact Us

Ready to reach our readers with your health technology?
Contact us via
  • contact+newsletter@medigy.com
  • (202) 660-1351
  • www.medigy.com