The American Heart Association's Scientific Sessions offers an exceptional exhibit hall experience in the Science & Technology Hall. With a multifaceted approach, it engages attendees for over 20 hours, including limited simultaneous educational sessions to boost foot traffic. Rapid-Fire Forums, marketing campaigns, and the Heart Hub create a vibrant hub of science and technology interaction.

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Medicare marketing, engagement, and product design in the post-COVID era has created the need for plans to meet members where they are and be more agile and responsive than ever. Medicare plans have had to create and promote products that best support the senior population, deliver targeted and relevant sales and marketing messaging, ramp up their digital experience quickly to respond to the shift in how consumers shop for coverage, and engage members through year-round brand building and member education. This conference will explore what leading Medicare plans are doing to develop data-driven omnichannel approaches for reaching various segments of the Medicare population, positioning for success during the AEP and OEP, and increasing member satisfaction among existing members. It will explore how they are gaining competitive advantage through high visibility products like supplemental benefits and telehealth offerings and improving the member experience through these efforts.

Read on medicaremarketinnovations.com

AHIP 2023 Medicare, Medicaid, Duals & Commercial Markets Forum focuses on the most pressing policy priorities, emerging issues and regulatory updates for Medicare, Medicaid, Duals, and the commercial market. Leadership from across the country will focus on the ideas, solutions, and emerging trends transforming health care, covering such topic areas as:

• Midterm Election Impact on Health Policy Priorities
• CMS Policy Priorities and Health Plan Implications
• Medicare Advantage Regulatory Updates
• Medicaid/CHIP Policy Priorities
• Update on Value-Based Payments
• Advancing Equity through Public-Private Partnerships
• Emerging Issues in the Employer, Individual and Small Group Markets

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The National Healthcare CNO Summit is an invitation-only, premium Summit bringing leading Nursing Officers and innovative suppliers and solution providers together. The Summit’s content is aligned with key clinical trial challenges and interests, relevant market developments, and practical and progressive ideas and strategies adopted by successful pioneers. 

Read on feb23.nhcnosummit.com

The pandemic has changed everything. The way healthcare stakeholders and patients interact has changed forever and we are here to educate your team on the trends and opportunities that all this disruption has caused. Join many senior marketing leadership pioneers looking to advance their marketing and engagement campaigns, and share their own personal stories on finding a successful long-term digital strategy in this unique, engaging “TED-style” Summit! BioPharma 2023 is designed BY industry, FOR industry, providing a fun, highly interactive forum for 100s of creative minds, thinkers and digital marketers to share invaluable best practices, insights, tools and techniques for making the most of your marketing and sales campaigns.

Read on eventbrite.co.uk

Join Becker’s virtual event to tune in to critical discussions and learn from high level professionals in the industry who are leading their organizations to success. Get ready to strategize. 

Topics:

• What the Best Health Systems and Executives Do Differently to Inspire Innovation
• What Drives Digital Teams for a Better Patient Experience
• The Evolution of Healthcare Marketing

Read on events.beckershospitalreview.com

We still haven’t worked out how to turn mass data into personalized insights and next best action generation. Now you have the technology to transform your data into new and exciting commercial opportunities, by curating customized messaging that will finally allow you to surpass your competitors. That’s why 200+ Marketing, Digital, Analytics, Data, Commercial, IT and Brand leaders will come together at Reuters Events: Pharma Marketing USA 2022 to put this into practice. Join them to learn what capabilities are needed to deploy predictive analytics, develop dynamic content and venture into new digital channels to meet your HCP’s needs. It’s time to redesign your marketing blueprint and revamp your go-to-market strategy, to deliver your true, customer-and-consumer obsessed business model.

Read on events.reutersevents.com

In healthcare, "success" is related to building the most comprehensive view into the patient journey as possible. It's more important than ever to have an effective information portfolio that provides insight into the complete patient journey. By understanding the full details of the patient journey, optimal engagement of patients and HCPs can be achieved, thereby delivering the right treatment to the right patient, supporting adoption and adherence –  a true healthcare success. This webinar will focus on today's patient-centric market which requires a large, highly differentiated portfolio of information to address patient populations and their needs.

Learn about:

• How market trends are evolving information needs
• The three key information pillars and the data types they include
• The risks for not executing an effective information strategy

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Patients demand more options than ever before as they look for a retail-like experience in their healthcare endeavors. Meanwhile, health systems and organizations are competing with their peers to reach diverse populations, optimize processes for preeminent patient experiences, and more. Join us as leaders across health organizations dig deeper into what makes their patient experiences stellar and unveil their top marketing strategies.

Read on events.beckershospitalreview.com