Patients desperately seeking ease: Why exceptional experiences require a consumer effort strategy

Patients desperately seeking ease: Why exceptional experiences require a consumer effort strategy

Posted Jan 12, 2022 from

For healthcare organizations ready to pursue customer ease as a promise within the customer experience strategy, here are 4 key considerations: Since the entire workforce has the potential to influence patient effort and reduce friction points, a commitment to co-creation and leveraging the insights of all staff will accelerate effort innovations throughout the enterprise. The low-effort promise must be well communicated to the frontline and management.


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