Frost & Sullivan: Augmented Reality


Augmented reality (AR) is the technology that expands our physical world by adding layers of digital information onto it. It enables users to interact with the real world and add digital content to it. Augmented reality (AR) technology keeps the real-world central but augments it with other digital details, layering new strata of perception, and supplementing your reality or environment. Both augmented reality and virtual reality differ from each other in terms of the type of environment used. Virtual reality uses an entirely artificial digital environment while augmented reality overlays virtual objects in the real environment.

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