Frost & Sullivan: Aftermarket Strategies


Aftermarket is a secondary market that offers the maintenance and repairing of products after their initial sale. The original manufacturers of the products do not provide aftermarket services. An efficient aftermarket strategy can be more lucrative to business organizations compared to the actual sales process. Aftermarket strategy, when pursued properly, can help in gaining customer loyalty. The successful functioning of aftermarket strategies requires dedication to maintaining customer relationships, along with a thorough understanding of customer needs.

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