Bringing Clinical Context to the Patient Experience
Posted Oct 6, 2021 from healthcareitnews.com
Dr. David Nace, Chief Medical Officer at Innovaccer, talks about what happens when providers bring patients’ clinical and care episodes to the forefront of a tailored patient engagement journey.
David Nace, MD, Innovaccer’s Chief Medical Officer, talks about what happens when providers bring patients’ clinical and care episodes to the forefront of a tailored patient engagement journey.
Today’s healthcare consumers expect their care experiences to be highly personalized, similar to their interactions with companies like Netflix, Amazon and Uber. What are providers doing to personalize care?
The healthcare industry could be doing more. If you go back 30 years, healthcare was a more personalized experience. It was relationship-dependent, not driven by technology like it is today. We now have a fragmented array that consumers struggle to navigate. It’s become impersonal, and even though we have advanced technologies and lots of specialists, the core patient relationship gets lost.
All the companies you mentioned – Uber, Netflix, Amazon – offer convenience. And to some degree, they give consumers a personalized experience. None of that was provided in healthcare until the pandemic. I still have to take half a day off of work to visit my physician. I still fill out forms when I get there because they don’t remember who I am or the pertinent things to know about me.