Digital Analytics: The Most Common Obstacles to be Aware of

In recent years, the data-driven approach has been adopted by various industries and markets. In the pharma sector, especially amidst a technological revolution such as the current one, it has become a fundamental pillar for digital activities, which have increased dramatically in the last year as a result of the health emergency that has totally changed the habits of patients.

Developing a data-driven decision-making flow certainly creates many opportunities to intercept the real needs of doctors and patients. At the same time, however, it can cause major problems in implementation, management, and the resulting decision-making process.

In this short article we will try to analyse the main issues related to digital analytics and how to correctly approach web and app tracking.