Health innovators: Turn this crisis into your success! 6 critical pivot lenses you need to look through

Health innovators: Turn this crisis into your success! 6 critical pivot lenses you need to look through

Posted Sep 10, 2021 from

Crisis is inevitable. Will it hold you back or catapult your growth?

I’ve had this conversation over and over again, with dozens of clients and health innovators. I’m often asked, “How in the world do I survive and thrive in the new COVID economy”? 

Whether you were a fledgling startup in the middle of fundraising, or a more mature healthcare brand destined to dominate your market, I have no doubts that you’ve seen firsthand how COVID-19 has quickly changed market conditions.

The odds are high that you need to pivot some aspect of your business.

For some, this means a shift to virtual selling. For others, you need a fundamental shift in your market strategy… maybe even your whole business model!

Every health innovator needs to pause, listen, and examine its business through 6 critical “pivot lenses.” Even if you determine no pivot is necessary, you need to at least confirm that you’re on the right path.

By the way, I haven’t come across a single company that didn’t need to pivot some aspect of their business.


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