5 Must-Have Components in your Early Adoption Strategy

5 Must-Have Components in your Early Adoption Strategy

Posted Sep 10, 2021 from

Recently, I was talking to a podcast guest who revealed that their first four companies failed before they finally achieved any measurable success. 

This made me wonder: Does success require failure or can we avoid that part of the process?

As innovators, we don’t want to sit around, wondering if this is the time my new idea rockets onto the market and makes a difference. But with a 20% success rate - like the one my guest experienced, and when studies show that over 95% of all innovations never see the light of day, it can feel daunting. 


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