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Wearable fitness company WHOOP acquires sports tech startup PUSH
Digital health and fitness company WHOOP announced the acquisition of sports technology startup PUSH Thursday in an undisclosed cash and stock transaction.
The news comes days after WHOOP said it had secured $200 million in Series F funding, boosting its valuation to $3.6 billion.
WHOOP pairs a wearable that can monitor sleep, body strain and recovery metrics with membership service to provide coaching and community support.
PUSH uses wearable sensors that can be placed in multiple places on the body to help athletes and their trainers quantify weightlifting performance.
WHOOP said the addition of PUSH to its platform will create a “more enhanced and robust system of hardware, software and analytics” for users to get data on fitness and health.
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