Health IT Startups – The Good. The Bad. And Tips for Success

For the 69th episode of the Healthcare IT Podcast, we’re talking about Health IT Startups – The Good. The Bad. And Tips for Success.  Money is flowing into healthcare from angel investors, venture capital, and private equity alike.  This means an explosion of startup companies building something for healthcare.  It’s exciting until you see startup companies repeat past mistakes.

Given Colin and I’s background and the work we do at Healthcare IT Today, we’ve been apart of many health IT startups, we’ve advised many health IT startups, and we hear from almost every health IT startup.  All of these experiences have taught us a lot about the good and the bad of startups.  Plus, we have a lot of tips to help a health IT startup company in healthcare.  On this episode, we share our perspectives on health IT startups and our advice to help them avoid common mistakes we see over and over again.

Here’s a look at the topics and questions we discuss on this episode:

• What does it really take to succeed as a healthcare startup?
• What do startups misjudge about healthcare?
• With all the money being poured into healthcare, is this a good time to get into healthcare? Or has the boat sailed?
• What are some marketing tips for healthcare startups? What should they do / not do?