Why Has Marketing Been Left Out of the Discussion About Digital Transformation?

One of the topics we often discuss in our healthcare marketing community is the challenge of aligning sales and marketing.  It’s the topic that will never be fully resolved and will always be a challenges.  What’s fascinating on the healthcare provider side of things is the same disconnect between CIO and CMO (Chief Marketing Officer).  At most healthcare organizations marketing and IT operate in silos as big as the Epic and Cerner installations that are just across the street (I know it’s gotten better, but I couldn’t resist).

Understanding this, it wasn’t really a surprise when Jared Johnson asked the following question about healthcare digital transformation: