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@ShahidNShah
@ShahidNShah
Marketing at Scale is the Wrong Focus for B2B Healthcare Startups
Building campaigns and programs to “market at scale” is a laudable goal – but a completely wrong one for healthcare startups that sell to hospitals, physician practices or payers. Instead, they would be much better served by focusing their marketing efforts on revenue-generating activities rather than clicks.
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How to Engage Physicians in Innovative Health Care Efforts
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