CIOs: Clinicians want tools to help them diagnose patients

Clinicians want technology that can help them diagnose and manage patients who have complex issues, said David Lareau, CEO of Medicomp Systems. CIOs need to be careful and not disrupt decision-making with support tools and guidelines, Lareau said.

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Marketing at Scale is the Wrong Focus for B2B Healthcare Startups

Building campaigns and programs to “market at scale” is a laudable goal – but a completely wrong one for healthcare startups that sell to hospitals, physician practices or payers. Instead, they would …

Posted Nov 18, 2019 Healthcare Marketing Business Decision Support