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IBM: How To Drive Marketing & Innovation Via Customer Review Sites
If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales.
IBM is using the Yelp of enterprise software to market AI-driven IoT insights.
Read on forbes.com
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Hackathons might be essentially useless but are great "innovation theater"
Born out of Silicon Valley startups, large-scale internal hackathons rose in popularity among corporations over the past decade as a way to tap into this store of ideas and crowdsource innovation. …
Posted Nov 16, 2019 Innovation & Strategy