IBM: How To Drive Marketing & Innovation Via Customer Review Sites

IBM: How To Drive Marketing & Innovation Via Customer Review Sites

If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales.

IBM is using the Yelp of enterprise software to market AI-driven IoT insights.

Read on forbes.com




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